Posts Tagged ‘advertising tips’

Using Color To Attract Certain Types Of Customers |

January 20th, 2010

Author: Kris Ann

When you are planning out your advertising you need to think of all sorts of different and creative ways to attract the people that you want. There are many steps to customizing your promotional products and one that you might be stumped with is what colors to use on your products. You want to make something that is attractive to the type of person that you think will most likely spend time and money with your business.

Not too long ago a company that is based in Illinois studied the effects that color had on different groups of people. They wanted to study what different demographics were attracted too. What they found out was interesting. There are 3 different types of people when it comes to color attraction and acceptance.

Color forward people are fans of all things in innovative color schemes. If it looks different, then they want it, even if they have no use for the actual item. These are city dwellers that are usually under 30 years old that usually earning less than $35000. This group also includes women that are past the age of 50.

COLOR CAREFUL – These people only want to try colors that they have seen others using. They would much prefer a quality item over choosing it just based on color. People who fit into this category are usually prudent shoppers, those who make more than $50,000 per year, people living in the suburbs, and men and women between the ages of 30 – 50.

Men that are over 60 are not likely to want to see your company switching colors from what they are used to. They don’t like it when anything get freshened up and renewed. In this particular group of people you will see any age people that don’t like to shop. They are people that make different amounts of money and they don’t like change. Knowing what these and other people are attracted to will help you make your advertising and promotional products more successful.

Article Source: http://www.articlesbase.com/advertising-articles/using-color-to-attract-certain-types-of-customers-1574570.html

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You will appeal to a certain demographic with cute and stylish promotional mugs Using color with quality promotional merchandise is a perfect way to attract new customers.

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?YOU?RE SO PREDICTABLE!? |

December 24th, 2009

Author: Martin Van Zyl

“YOU’RE SO PREDICTABLE!”

“IT SURE IS HOT HERE IN THE CARIBBEAN!”

“Yes, but it’s a ____ ____.”

I would give you three guesses to finish that last sentence and you would probably get it right with two guesses in hand. Why, because it’s predictable.

Are you predictable?

Predictability. It’s what makes marketing sound like marketing, and it’s one of the biggest reasons marketers fail.

Age old clichés, making unsubstantiated claims, and assuming the customer is willing to believe whatever is said are classic mistakes marketers make.

Most marketers are after “smooth,” “polished,” and “clever” ads. Unfortunately the public no longer trusts “smooth,” “polished,” and “clever.”

You know you’re onto good marketing when it doesn’t sound like marketing.

Face it, your competitor thinks just like you. He also wants to lead the customer to the same conclusion. Both of you make the same claims and offer the same assurance in your marketing. The problem with this is your customer has heard it all before, and he’s not buying it!

To be persuasive, your marketing must be frank, direct, and believable.

Your marketing will become believable only when you relate to what your listener is feeling. Tell her what she already knows or suspects! Remind her of the things she has experienced. Tell her her predictions and perceptions are accurate, and she’ll probably agree with whatever you have to say. (Who wouldn’t agree with themselves?)

Build on a foundation of common perspective. See your customers need the way they do. Feel the experience with her and you may discover how to speak to her felt needs. Walk a mile in her shoes before you talk to her about how her feet feel.

(By the way, it’s a “humid heat” here in the Caribbean;)

-          Martin

Check your predictability factor!

Article Source: http://www.articlesbase.com/advertising-articles/youre-so-predictable-1516968.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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?YOU?RE SO PREDICTABLE!? |

December 24th, 2009

Author: Martin Van Zyl

“YOU’RE SO PREDICTABLE!” “IT SURE IS HOT HERE IN THE CARIBBEAN!” “Yes, but it’s a ____ ____.” I would give you three guesses to finish that last sentence and you would probably get it right with two guesses in hand. Why, because it’s predictable. Predictability. It’s what makes marketing sound like marketing, and it’s one of the biggest reasons marketers fail. Age old clichés, making unsubstantiated claims, and assuming the customer is willing to believe whatever is said are classic mistakes marketers make. Most marketers are after “smooth,” “polished,” and “clever” ads. Unfortunately the public no longer trusts “smooth,” “polished,” and “clever.” You know you’re onto good marketing when it doesn’t sound like marketing. Face it, your competitor thinks just like you. He also wants to lead the customer to the same conclusion. Both of you make the same claims and offer the same assurance in your marketing. The problem with this is your customer has heard it all before, and he’s not buying it! To be persuasive, your marketing must be frank, direct, and believable. Your marketing will become believable only when you relate to what your listener is feeling. Tell her what she already knows or suspects! Remind her of the things she has experienced. Tell her her predictions and perceptions are accurate, and she’ll probably agree with whatever you have to say. (Who wouldn’t agree with themselves?) Build on a foundation of common perspective. See your customers need the way they do. Feel the experience with her and you may discover how to speak to her felt needs. Walk a mile in her shoes before you talk to her about how her feet feel. (By the way, it’s a “humid heat” here in the Caribbean;) – Martin To see just how predictable YOU are, go to www.martinvanzyl.com

Article Source: http://www.articlesbase.com/advertising-articles/youre-so-predictable-1517369.html

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Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT!

SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway.

Take the following sayings:

“No one goes there anymore. It gets too crowded.”

“A nickel ain’t worth a dime anymore.”

“You can observe a lot by just watching.”

“My business is doing great, but my clients complain they hear my ads too much.”

Listen Up HERE

Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful?

It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.”

We hear even when we’re not listening, but we can’t see unless we’re watching.

That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week.

There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print.

The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all.

The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated.

To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface.

(Okay it’s not quite that dramatic, but it’s true anyway.)

-Martin

Choose to Listen

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499165.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT!

SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway.

Take the following sayings:

“No one goes there anymore. It gets too crowded.”

“A nickel ain’t worth a dime anymore.”

“You can observe a lot by just watching.”

“My business is doing great, but my clients complain they hear my ads too much.”

Listen Up HERE

Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful?

It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.”

We hear even when we’re not listening, but we can’t see unless we’re watching.

That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week.

There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print.

The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all.

The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated.

To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface.

(Okay it’s not quite that dramatic, but it’s true anyway.)

-Martin

Choose to Listen

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499173.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT!

SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway.

Take the following sayings:

“No one goes there anymore. It gets too crowded.”

“A nickel ain’t worth a dime anymore.”

“You can observe a lot by just watching.”

“My business is doing great, but my clients complain they hear my ads too much.”

Listen Up HERE

Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful?

It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.”

We hear even when we’re not listening, but we can’t see unless we’re watching.

That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week.

There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print.

The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all.

The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated.

To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface.

(Okay it’s not quite that dramatic, but it’s true anyway.)

-Martin

Choose to Listen

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499188.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT! SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway. Take the following sayings: “No one goes there anymore. It gets too crowded.” “A nickel ain’t worth a dime anymore.” “You can observe a lot by just watching.” “My business is doing great, but my clients complain they hear my ads too much.” Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful? It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.” We hear even when we’re not listening, but we can’t see unless we’re watching. That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week. There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print. The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all. The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated. To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface. (Okay it’s not quite that dramatic, but it’s true anyway.) -Martin Come see what you can listen to which will change everything! www.martinvanzyl.com

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499963.html

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Listening to Jim |

November 21st, 2009

Author: Martin Van Zyl

Listening to Jim

JIM WAS AN OLD WAR VETERAN and liked his profanity.

How you can Listen

Born into a middle class family with too many children, Jim grew into a sour, salty old man.

When I was fourteen, Jim hired me to do some work at his steel yard. No self-respecting steelworker would be seen doing the work I was asked to. I was known as “kid”. “Kid! Scrub the #&%@ washroom!” “Kid! Make sure the &#%* trucks are unloaded!”

My favourite job was to load a thousand gallons of water onto Jim’s truck and then drain it down a hole in Jim’s front yard whenever his well ran dry.

Looking back, I see the day Jim taught me to haul water as pivotal in my life.

We would drive north forever and come to a stop next to the road at an abandoned industrial wasteland.

Jim parked his car under an old oak tree at the edge of the gravel, and we got out of the truck together. “C’mere, Kid! I’m going to teach you how to haul &#@* water.”

Walking behind a pile of junk at the edge of the gravel, Jim emerged with a gigantic canvas hose, which he strapped to the opening of our homemade water tank.

He then turned a hidden valve within the junk pile. I watched in amazement as gloriously bright, clean water began gushing into our tank.

On the drive home, Jim swerved into the right lane as though passing an invisible car. Being only a “kid,” I knew better than to question Jim’s driving, but curiosity got the best of me.

“Look behind us,” Jim said. “You see that big branch hanging over the road? Well, that branch is dead and is going to break one day.” As I turned to quietly stare down the road in front of me, Jim added, “And I don’t want to be under it when it does.”

Noticing that Jim was completely serious, I answered him as solemnly as I knew how. “Thanks for pointing that out, Jim, I’ll try to remember it.”

Jim turned to me as though he’d seen me for the first time. “Kid, every living person has something he can teach you. Always find out what it is and let him teach it to you. Folks are happy to teach you valuable things if you’ll only let ‘em.”

After a long silence, Jim spoke again. “Kid, if you can find even one true friend in your life, you’ll have done better than most…but you’ll never find a true friend unless you’re willing to be one.”

We rode the remainder of the ride in silence, but I understood.

Jim has shared his secret fear of the old branch breaking. I didn’t laugh but quietly listened, and a valve had opened.

The day Jim taught me to haul water, I learned that beneath even the shabbiest gravel parking lot, one can find a wealth of hidden treasure.

-          Martin

Your Hidden Treasure

Article Source: http://www.articlesbase.com/advertising-articles/listening-to-jim-1469456.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Listening to Jim |

November 21st, 2009

Author: Martin Van Zyl

Listening to Jim JIM WAS AN OLD WAR VETERAN and liked his profanity. How you can Listen Born into a middle class family with too many children, Jim grew into a sour, salty old man. When I was fourteen, Jim hired me to do some work at his steel yard. No self-respecting steelworker would be seen doing the work I was asked to. I was known as “kid”. “Kid! Scrub the #&%@ washroom!” “Kid! Make sure the &#%* trucks are unloaded!” My favourite job was to load a thousand gallons of water onto Jim’s truck and then drain it down a hole in Jim’s front yard whenever his well ran dry. Looking back, I see the day Jim taught me to haul water as pivotal in my life. We would drive north forever and come to a stop next to the road at an abandoned industrial wasteland. Jim parked his car under an old oak tree at the edge of the gravel, and we got out of the truck together. “C’mere, Kid! I’m going to teach you how to haul &#@* water.” Walking behind a pile of junk at the edge of the gravel, Jim emerged with a gigantic canvas hose, which he strapped to the opening of our homemade water tank. He then turned a hidden valve within the junk pile. I watched in amazement as gloriously bright, clean water began gushing into our tank. On the drive home, Jim swerved into the right lane as though passing an invisible car. Being only a “kid,” I knew better than to question Jim’s driving, but curiosity got the best of me. “Look behind us,” Jim said. “You see that big branch hanging over the road? Well, that branch is dead and is going to break one day.” As I turned to quietly stare down the road in front of me, Jim added, “And I don’t want to be under it when it does.” Noticing that Jim was completely serious, I answered him as solemnly as I knew how. “Thanks for pointing that out, Jim, I’ll try to remember it.” Jim turned to me as though he’d seen me for the first time. “Kid, every living person has something he can teach you. Always find out what it is and let him teach it to you. Folks are happy to teach you valuable things if you’ll only let ‘em.” After a long silence, Jim spoke again. “Kid, if you can find even one true friend in your life, you’ll have done better than most…but you’ll never find a true friend unless you’re willing to be one.” We rode the remainder of the ride in silence, but I understood. Jim has shared his secret fear of the old branch breaking. I didn’t laugh but quietly listened, and a valve had opened. The day Jim taught me to haul water, I learned that beneath even the shabbiest gravel parking lot, one can find a wealth of hidden treasure. – Martin Your Hidden Treasure

Article Source: http://www.articlesbase.com/advertising-articles/listening-to-jim-1469826.html

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Is Print Advertising Dead? |

October 13th, 2009

Is Print Advertising Dead?

Author: Trena Stubbs

At present, the United States owns the highest number of newspapers, magazines, journals etc, with the highest total circulation in the world. According to a research done an average American spends half an hour on reading newspapers etc. So with such a high popularity and readership print media remains a best option for advertisers.  Advertisements presented in print media persuade the public to buy a product, a service or an idea. They help in forming a good public image for a company. The most essential objective of print advertising is that it enables to create a good public image of the company rather than of the product. Print Advertisements grab their attention by their size, color, visualization, layout, positioning or by a striking headline or slogan or appeal. They create interest by holding out to consumers the hope or promise of achieving something or being someone. They stimulate desire for the product by various strategies such as making you feel “modern”, “cool” or perhaps by offering certain incentives. Further readership surveys provide advertisers with statistical data on which to base their media plans. Print media offers a wide variety of ways to advertise and helps in targeting the specific audience. A women’s magazine would target those products or services that relate to women, a sports magazine would present sports related ads to cater to its readers. There is no depletion of resources as ads target the specific audiences. Finally, print advertisements impart conviction and in turn urge action to buy the product, service or an idea.

Article Source: http://www.articlesbase.com/advertising-articles/is-print-advertising-dead-1324483.html

About the Author:
Apex Bizness Solutions is a global, online business support firm that provides adminstrative and marketing services to entrepreneurs, small businesses and busy professionals.

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