Posts Tagged ‘marketing advice’

Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT!

SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway.

Take the following sayings:

“No one goes there anymore. It gets too crowded.”

“A nickel ain’t worth a dime anymore.”

“You can observe a lot by just watching.”

“My business is doing great, but my clients complain they hear my ads too much.”

Listen Up HERE

Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful?

It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.”

We hear even when we’re not listening, but we can’t see unless we’re watching.

That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week.

There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print.

The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all.

The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated.

To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface.

(Okay it’s not quite that dramatic, but it’s true anyway.)

-Martin

Choose to Listen

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499165.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT!

SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway.

Take the following sayings:

“No one goes there anymore. It gets too crowded.”

“A nickel ain’t worth a dime anymore.”

“You can observe a lot by just watching.”

“My business is doing great, but my clients complain they hear my ads too much.”

Listen Up HERE

Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful?

It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.”

We hear even when we’re not listening, but we can’t see unless we’re watching.

That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week.

There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print.

The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all.

The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated.

To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface.

(Okay it’s not quite that dramatic, but it’s true anyway.)

-Martin

Choose to Listen

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499173.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Posted in Advertising Articles

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Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT!

SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway.

Take the following sayings:

“No one goes there anymore. It gets too crowded.”

“A nickel ain’t worth a dime anymore.”

“You can observe a lot by just watching.”

“My business is doing great, but my clients complain they hear my ads too much.”

Listen Up HERE

Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful?

It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.”

We hear even when we’re not listening, but we can’t see unless we’re watching.

That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week.

There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print.

The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all.

The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated.

To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface.

(Okay it’s not quite that dramatic, but it’s true anyway.)

-Martin

Choose to Listen

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499188.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Posted in Advertising Articles

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Listen Up. If you want to or NOT! |

December 7th, 2009

Author: Martin Van Zyl

Listen Up. If you want to or NOT! SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway. Take the following sayings: “No one goes there anymore. It gets too crowded.” “A nickel ain’t worth a dime anymore.” “You can observe a lot by just watching.” “My business is doing great, but my clients complain they hear my ads too much.” Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful? It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.” We hear even when we’re not listening, but we can’t see unless we’re watching. That is why we are so good at remembering songs we didn’t want to memorize, but we can’t name the colour of the car that sits in the driveway just five houses down the street from ours, even though we drive past it several times a week. There are two kinds or ads: Echoic (sound) and iconic (sight). Echoic ads are far more intrusive than iconic ads. It is because of the intrusive nature of sound that people often complain about ads on the radio, but never about those in print. The problem with using sound is that echoic ads require repetition to be effective. With iconic ads people can choose not to read it at all. The listener to an echoic ad is not allowed this control. But the ad HAS to be repeated. To gain the maximum exposure you long for you have to repeat your ads relentlessly. Yes, people might claim to be sick of hearing your ads, but underneath their so called complaints lay a seed buried in their subconscious waiting eagerly to crack the surface. (Okay it’s not quite that dramatic, but it’s true anyway.) -Martin Come see what you can listen to which will change everything! www.martinvanzyl.com

Article Source: http://www.articlesbase.com/advertising-articles/listen-up-if-you-want-to-or-not-1499963.html

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Top Secret Article Marketing Advice |

December 5th, 2009

Author: Jesse Miller

Online article marketing is one of the activities that you will need to put serious time into whether you are mass marketing or niche marketing. Content is king when you have an online business and you should understand just how you should drive customers towards your products. Article marketing on the Internet is exactly on of the best solutions to do just that but you must really know how to do it correctly so that you can succeed. Here is some advice when you are getting into this strategy.

Give something for free – Sure, you can give freebies that are related to your product. But you can do just the same thing when you are offering information about your product as well. Online article marketing is all about selling information and your products to people. So, for example, if you want to sell your product, you can offer a “how to” article for free so that people will first learn how this article can benefit them. This can be in the form of an article or an eBook and it always helps that you offer information for free to entice an audience.

Use your articles to give them a taste – Want to explain to your customers that your product is worth much more than the other products out on the market? Then make sure that you explain just that on your online article marketing materials. This is the only way that you will be able to give your customers a taste of the products and services that you can offer them. Write comprehensive and fun articles to grab their attention and then have them salivating for more.

Build trust – In online article marketing methods, it is important that you build some kind of trust with your customers. Giving out articles to them gives them the impression that you are an expert in your field and know exactly what you are talking about. This is a good time to make sure that you communicate with your customers through blogs and forums. Now, if you have existing customers, you should never let them go after they have bought an item in your online shop. Keep in touch with them constantly by sending them more information about your other products. This is an effective online article marketing method that will keep your market intact and always wanting to buy products from you.

Talk about your products – When you write articles, you are not just writing about how you are an expert on them. You have to write about the products themselves and explain how they can be beneficial to your customers. You are not supposed to show off how much you know about them all the time. Make sure that your online article marketing strategy involves putting your product in different situations and explaining these situations so that people who can relate to them will actually buy your product. By keeping focused on your product, people will really think that you are serious and will definitely go to you for their needs.

Article Source: http://www.articlesbase.com/business-articles/top-secret-article-marketing-advice-1493980.html

About the Author:

If you want to learn how to use this Online Article Marketing Advice To Get 50 To 100 Leads Daily and start your business off the right way, then find the right information at MLM Secrets and get your information that you need to be successful online.

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Listening to Jim |

November 21st, 2009

Author: Martin Van Zyl

Listening to Jim

JIM WAS AN OLD WAR VETERAN and liked his profanity.

How you can Listen

Born into a middle class family with too many children, Jim grew into a sour, salty old man.

When I was fourteen, Jim hired me to do some work at his steel yard. No self-respecting steelworker would be seen doing the work I was asked to. I was known as “kid”. “Kid! Scrub the #&%@ washroom!” “Kid! Make sure the &#%* trucks are unloaded!”

My favourite job was to load a thousand gallons of water onto Jim’s truck and then drain it down a hole in Jim’s front yard whenever his well ran dry.

Looking back, I see the day Jim taught me to haul water as pivotal in my life.

We would drive north forever and come to a stop next to the road at an abandoned industrial wasteland.

Jim parked his car under an old oak tree at the edge of the gravel, and we got out of the truck together. “C’mere, Kid! I’m going to teach you how to haul &#@* water.”

Walking behind a pile of junk at the edge of the gravel, Jim emerged with a gigantic canvas hose, which he strapped to the opening of our homemade water tank.

He then turned a hidden valve within the junk pile. I watched in amazement as gloriously bright, clean water began gushing into our tank.

On the drive home, Jim swerved into the right lane as though passing an invisible car. Being only a “kid,” I knew better than to question Jim’s driving, but curiosity got the best of me.

“Look behind us,” Jim said. “You see that big branch hanging over the road? Well, that branch is dead and is going to break one day.” As I turned to quietly stare down the road in front of me, Jim added, “And I don’t want to be under it when it does.”

Noticing that Jim was completely serious, I answered him as solemnly as I knew how. “Thanks for pointing that out, Jim, I’ll try to remember it.”

Jim turned to me as though he’d seen me for the first time. “Kid, every living person has something he can teach you. Always find out what it is and let him teach it to you. Folks are happy to teach you valuable things if you’ll only let ‘em.”

After a long silence, Jim spoke again. “Kid, if you can find even one true friend in your life, you’ll have done better than most…but you’ll never find a true friend unless you’re willing to be one.”

We rode the remainder of the ride in silence, but I understood.

Jim has shared his secret fear of the old branch breaking. I didn’t laugh but quietly listened, and a valve had opened.

The day Jim taught me to haul water, I learned that beneath even the shabbiest gravel parking lot, one can find a wealth of hidden treasure.

-          Martin

Your Hidden Treasure

Article Source: http://www.articlesbase.com/advertising-articles/listening-to-jim-1469456.html

About the Author:

Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com

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Listening to Jim |

November 21st, 2009

Author: Martin Van Zyl

Listening to Jim JIM WAS AN OLD WAR VETERAN and liked his profanity. How you can Listen Born into a middle class family with too many children, Jim grew into a sour, salty old man. When I was fourteen, Jim hired me to do some work at his steel yard. No self-respecting steelworker would be seen doing the work I was asked to. I was known as “kid”. “Kid! Scrub the #&%@ washroom!” “Kid! Make sure the &#%* trucks are unloaded!” My favourite job was to load a thousand gallons of water onto Jim’s truck and then drain it down a hole in Jim’s front yard whenever his well ran dry. Looking back, I see the day Jim taught me to haul water as pivotal in my life. We would drive north forever and come to a stop next to the road at an abandoned industrial wasteland. Jim parked his car under an old oak tree at the edge of the gravel, and we got out of the truck together. “C’mere, Kid! I’m going to teach you how to haul &#@* water.” Walking behind a pile of junk at the edge of the gravel, Jim emerged with a gigantic canvas hose, which he strapped to the opening of our homemade water tank. He then turned a hidden valve within the junk pile. I watched in amazement as gloriously bright, clean water began gushing into our tank. On the drive home, Jim swerved into the right lane as though passing an invisible car. Being only a “kid,” I knew better than to question Jim’s driving, but curiosity got the best of me. “Look behind us,” Jim said. “You see that big branch hanging over the road? Well, that branch is dead and is going to break one day.” As I turned to quietly stare down the road in front of me, Jim added, “And I don’t want to be under it when it does.” Noticing that Jim was completely serious, I answered him as solemnly as I knew how. “Thanks for pointing that out, Jim, I’ll try to remember it.” Jim turned to me as though he’d seen me for the first time. “Kid, every living person has something he can teach you. Always find out what it is and let him teach it to you. Folks are happy to teach you valuable things if you’ll only let ‘em.” After a long silence, Jim spoke again. “Kid, if you can find even one true friend in your life, you’ll have done better than most…but you’ll never find a true friend unless you’re willing to be one.” We rode the remainder of the ride in silence, but I understood. Jim has shared his secret fear of the old branch breaking. I didn’t laugh but quietly listened, and a valve had opened. The day Jim taught me to haul water, I learned that beneath even the shabbiest gravel parking lot, one can find a wealth of hidden treasure. – Martin Your Hidden Treasure

Article Source: http://www.articlesbase.com/advertising-articles/listening-to-jim-1469826.html

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How to Make Money by Promoting Affiliate Programs |

November 19th, 2009

Author: Sd Sharma

How to make money from affiliate programs? Simply advertise them and get the commissions. But advertising is so expensive that you run a high risk of dumping your hard earned money into cyberspace. This may leave poor chap in a vicious circle of debt and financial hardships. Is there a way around?

Most affiliates fail due to the fact that they advertise for some other company and do not build their own business. When they stop advertising, the product sales are stopped and they are nowhere. Most affiliate programs provide a copy of the website to promote for them on which an affiliate does not have any control. They only promote the affiliate link and develop the company’s business. They are not working for themselves.

Is there a way by which we can grow our own customer/subscriber list simultaneously with the affiliate program advertising ?

Yes, one way is to make your own website and showcase the products you want to promote. Offer a free email newsletter on your website and capture the lead. This requires knowledge of website design, hosting, merchant account, domain name registration, SEO, and web promotion. There are millions of websites fighting for higher search engine ranking. A common man does not have time to learn all the technical stuff to manage his website and online business. He needs money for his immediate needs. There is another problem also. A person who is financially suffering and want to make some extra money from affiliate programs has lost the creativity and learning attitude. This is true in 90% of the cases.

I have one strategy for a common man who does not know anything about website design, SEO and other technical stuff. The strategy works like this:

1. There are services available for having your own professional website where you can have control on everything displayed on the website. You don’t need to know the technical stuff and every setting and feature of your site can be controlled by you by clicking a mouse button. You don’t need to worry about graphics, layout and HTML coding. These services are available at very nominal cost (some also have a free option).

2. You can select any theme for your website but for affiliate programmes it is very effective to design a review site around a niche. Then you can add affiliate programme reviews with affiliate links.

3. You can also use autoresponder services to make your own mailing list. Just place a form on the site and offer something free.

4. You can add additional revenue streams by adding google adsense on your site.

5. There are some systems that offer a free lead capture website that has all professional features for markting the online business. Some of them have integrated many affiliate programs into one system that offer you many income streams.

Important thing here is that you can control the above things by a mouse click and make any change in your site even if you don’t know anything about website design. This is possible through new technology and software.

Article Source: http://www.articlesbase.com/marketing-articles/how-to-make-money-by-promoting-affiliate-programs-1463017.html

About the Author:
Learn a new way to market the affiliate programs. To see how much automation can be done to make your work simple, sign up for your own free people search engine here and see how 8 income streams are integrated into this system

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Murphy?s Law |

November 7th, 2009

Author: Martin Van Zyl

Murphy’s Law We have all caught ourselves mindlessly muttering the term, “He/she deserves it. It’s Murphy Law.” What do we mean? Murphy’s Law is taken from the platitude known as, “Whatever can go wrong, will go wrong.” Murphy’s first law is “Nothing is as easy as it looks,” and his next nine make increasingly cynical statements about the nature of the universe and the futility of life, reaching the final in Murphy’s tenth law, “Mother Nature is a bitch.” I am sure Murphy intended to stop at his tenth law but it is his eleventh which made me think he realized a new perspective. Number eleven caused me to think he finally figured it out. Today’s real problem is society. (This is my observation, not the eleventh law.) It seems to me that everyone is frantically looking for someone else to help them with their problems, and when we don’t find such a person, we rage at the cosmos. I believe this is why opposites attract. All of us are weak in some areas in our lives and therefore attract people have strengths in those same areas. Conversely, we have no patience for people who are weak in areas we are strong. A person who is always happy calls a moody person negative. Someone who is always punctual despises someone who is late. Yet the world needs them both. Have you ever read the sign, “A lack of preparation on your part does not constitute an emergency on my part”? This is another example of the world looking for someone to come to the rescue and how few of us want to be that person. A lot of the time a customer needs rescuing. That is what customer service is all about. Customers rarely obey the rules and therefore expect to be rescued every time they do something stupid. Will you be a “rescuer,” or will you insist your customers follow proper procedures? The world is a perfect creation. Everything works as it should; stars, galaxies, rivers and mountains. It’s you and I who need some work. Oh, before I forget Murphy’s eleventh law? “It is impossible to make anything foolproof, because fools are so ingenious.” Do something great today. Rescue a fool who doesn’t deserve it. Who knows, you might need him tomorrow to rescue you from a shortcoming of your own. -Martin

Article Source: http://www.articlesbase.com/advertising-articles/murphys-law-1392849.html

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