Posts Tagged ‘Web Design’

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Graphic Design Business : How to Work With Your Clients |

January 20th, 2010

Author: Brian Scott

Your clients are the bread and butter of your graphic design business. Make sure you treat them well.

When you talk to your prospective clients, make sure you speak to them in a pleasant voice and in an upbeat tone. Maintain a positive attitude, but do not take their inquiries for granted. Remember, potential clients can change their mind about you in a split second.

More importantly, always make sure you show present clients how much you appreciate them. Your regular clients are the backbone of your business, and without them you would go under. Make sure you complete all projects on time. Furthermore, clients appreciate it when update them regularly as you work on a project.

Try not be neurotic — calling your clients five times a day, or e-mailing them every two minutes. However, they do appreciate a daily update, or at least every other day. Make sure you leave your client with plenty of contact information so they can get a hold of you. (You can do so in ways that will not jeopardize your security.)

If for some reason you experience a delay beyond your control, make sure you alert your clients right away. Most of them are understanding with freelancers as long as they know you are still working on the project. Try not to abuse that leniency, however. It can grow tiring to clients.

If you have an overload of work then you might want to hire a copy editor. That person can inspect every design you create with great care. It will ensure that you will receive more work from that client again.

Speaking of checking over your designs, you will want to watch out for any color that does not belong in a certain area. Furthermore, there cannot be and smudges or flaws or any scratches of any kind. Color smudges typically occur if you’ve scanned a photo or painting. If you find a flaw, you should fix it with today’s photo editing technology.

This leads to another very important aspect of keeping your clients satisfied. It is important for you to use the most professional photo editing and object illustrating programs. Try to avoid cheap, limited editing programs unless it is an open source program for professionals. The graphic editing program Gimp is an example of an open sourced program used by professionals. The industry standard program right now in graphic arts is Photoshop.

If you are operating on a tight budget or you are just starting out, you may consider a program such as Photoshop Elements. It gives you all but one percent of what Photoshop gives you at a fraction of the price.

You do have one other option. Ordinarily you cannot get away with using limited software editions to create your graphics. If you can create professional-quality material with ordinarily useless editing programs, then it could work toward your advantage. You could offer the same services at a lower price to people, and they would still be satisfied with the work. Most professionals generally use the professional standard for creating graphics and photos. Besides Photoshop, you also can implement Adobe Flash, or a variety of different Corel paint and draw products as well. These programs help you expertly arrange and create graphics.

Article Source: http://www.articlesbase.com/business-articles/graphic-design-business-how-to-work-with-your-clients-1579501.html

About the Author:
Visit Brian Scott’s website, http://www.FastCashDesign.com and learn about freelance graphic design. For graphic design jobs, visit www.GraphicDesignFreelanceJobs.com

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Tax Accountant Gone Astray, Found in Internet Marketing Class |

January 18th, 2010

Author: Sandy A. Ingram

It all started when it became necessary to , either learn eMarketing or pay someone, to perform Online marketing task for me.

Since my work was mostly seasonal, it was not a hard decision to learn more about eMarketing during the off season. And the fact that a few tax clients could increase their bottom line by selling products and, or services online, helped in the decision.

However, that was not the real reason to learn Internet marketing. I had spent hundreds and hundreds of dollars paying people to help me get more web visitors to my site. Because I did not completely understand eMarketing, I was at the mercy of Internet marketing companies, who promised great results.

Below is a summary of eMarketing Basics, from my online class:

Meta Tags

One of the first things I learned while in eMarketing classes, was about Meta Tags. (Many turnkey sites do not have meta tags) Meta Tags are HTML code which communicates with the mega search engines. In plain English, they provide a summary about the web page. They include the name of the page, a description of what the web page is about, and keywords.

Any error in the HTML of the meta tag would result in the search engine not being able to read the meta tags. For some search engines this could be a problem, for others, they don’t really depend on the meta tags to determine the content or the value of the page.

Content and Keywords

Then there was that message in class that said: “content is king” – the more content, the better, but not without keywords. A certain keyword to content ratio must be met, in order to rank higher in the search engines.
I soon found that using two major keywords or phrases and two or three minor keywords, usually work best.

It was not very long before I stop targeting the home page for top positions and begin targeting niche content pages within the web site for high ranking. And this brings me to Domain Names.

Domain Names

The class made it for clear that “nameofwebsite.com/name of ninch.htm” was almost as effective as having a domain name, with the niche keyword included within the domain name.

That’s the same day I, realized why high priced domain names, were being bought and sold on the Internet like real estate.

Usually, when you own a domain name, which includes a popular keyword, your site will show up on the first page of the search engines, under that particular keyword. This is called FREE web traffic, and is the reason investors pay big bucks for certain domain names.

Good Neighborhood Links

Another extremely important factor in ranking high in the major search engines, is the number of links you have pointing to your site. It is sort of like a popularity contest. The more links you have coming in, the more popular your site is, the better your site will do in the search engines. (Link farms are not O.K.)

Not only the number of links coming in, but the neighborhood from which these links come from can make a big difference in your page rank. Just like in real estate, good neighborhoods linking to other good neighborhoods, (with similar content) rank higher than links from non similar content sites. And links coming from “authority sites” help a site to rank even higher. (Example of authority site: craigslist, backpage, us free classifieds, etc.)

A poor neighborhood might be considered casino or gambling sties. However, if you own a casino, adult or gambling site, than the definition of a good neighborhood may be reversed. (Adult Entertainment earns more, Online, than any other industry)

Social Bookmarking

In the past couple years, the number of links you have pointing to your site from social networking sites, has become an important part of the formula, to determine ranking. (This holds true for video also)
The more times a link to your site shows up on the social networking sites, the better for your site.

There are a number of ways to generate quality links from social networking sites. Any reputable eMarketing firm can help you with this.

Keywords

Selecting incorrect keywords could result in a failed Online marketing campaign. Keywords are the foundation of your online marketing. The selection of your keywords, determines who your competitors will be.

Selecting the best keywords for your product or service, involves understanding how your potential customers think. What words would they use in the search engines, to find your product or service?

On my tax service web site, in the beginning, I used the keyword, “irs installment agreement” when I should have used “irs payment plan” Get the picture? The IRS uses the words: Installment Agreement, however, many consumers think of the words: payment plan!

You want to find out if your keywords are over used by your competitors? If so, you want to find a different set of keywords in which to build your site on.

The above mention Internet marketing techniques are just the basic rules for ranking higher in the search engines. (with selected keywords) There are more than thirty different factors, which make up the formula for determining the rank of a web page in the major search engines. (This does not include the secret categories that a couple of the big robots use)

For sure I will return back to the industry of taxes, however, my passion for eMarketing cannot be ignored, especially when results are so favorable.

Article Source: http://www.articlesbase.com/computers-articles/tax-accountant-gone-astray-found-in-internet-marketing-class-1574950.html

About the Author:
Sandy Ingram is a Tax Accountant under the name Cassandra Ingraham, in the San Francisco Bay Area.  She can be found at her tax web site for SEO, Website Design as well as past due tax returns and IRS Installment Agreements.  Sandy provides, one on one service, for search engine optimization for clients as well as a Copy Kat Web Design service.  For more information on a complete Copy Kat Web Design services or for optimization of your site, visit: Taxes Will Travel.Com

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Importance of a Website Design |

December 23rd, 2009

Author: Cheng

The overall appearance of your website is very important. It needs to be inviting so that a person will want to stay there and view all you offer. If you are losing traffic soon after they get to your website then you definitely need to make changes. Website design doesn’t’ have to be fancy or complex though to be effective. In fact, the less you have on your website to distract people the better.

Use colors that work well with each other. This includes both your background colors and the color of your text or graphics. You want to have information neatly organized and a nice flow to it. Anyone should be able to go to your website and be able to click their way around it. Make sure you have a simple navigation process in place.

Help you readers to find their way around. For example a CLICK HERE button to take them to the order page is all they need to know where to go when they are ready for the order. Any graphics that you have on your website need to be something that can further promote your products. Avoid cute little photos because they can be distracting from the materials. You want pictures of your products, of people using them, and your logo instead.

You can be very creative though when it comes to your website design. Try to come up with some new ideas that will be fresh for customers to see. You can also take good ideas from various websites to create one that has all of the top elements present. Have some fun experimenting with different formats to see what works best for your business. You don’t have to be an expert with website design to get something spectacular out of your efforts.

You can complete the design of your website on your own. There are plenty of tools from different web hosting providers that allow you to do so. They offer templates so you can get it all in place without any experience in this department. You can also consider hiring a freelancer to do the work for you. They are very affordable and can do just as good of a job for you as a professional.

Make sure that you evaluate your overall website design so that you have the best possible set up out there. Testing one variable at a time to see if small changes can increase your conversion rate is important. That way you can get to your perfect set up.

Adding new content to your website on a regular basis is important too. When you do so you will significantly increase your search engine rankings. This is because the search engine robots will index that new information as it is added. It is a good idea to have someone that can take care of regular updates for you with your website. That way you can be confident it is always there and ready to help you generate lots of sales.

Article Source: http://www.articlesbase.com/advertising-articles/importance-of-a-website-design-1530326.html

About the Author:

Check out some great website design see Ottawa Web Design

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Website Design and Development – Tips on How to Get Started With E-Commerce and be Successful |

December 19th, 2009

Author: Daljeet Sidhu

If you want your business to thrive, do not wait for customers to come to you. Take your products to your customers through internet and e-commerce. Suitable for all business sizes, e-commerce allows you to harness the benefits of business at low-costs, without time and distance barriers.

You do not need to spend a fortune to start your online store, use the following tips and tools to start reaping the benefits of a successful online business and e-commerce.

How Do You Start Selling Online?

1. If you do not want to build your own online store then you may sell your products on big market sites such as Amazon and eBay to build a client base, assess demand, prices and competition.

2. Add a PayPal payment option to your existing website to give customers an easy and convenient payment option. Use PayPal to build a basic order form that can be integrated into your website.

3. Build your own e-commerce site either by hiring a web designer or using template-based website building tools.

If a single option does not work for you, use a combination of two or more options that best suits your business requirements.

Develop a Specialty

Before you start building a new online store, try to find a specific and unique e-commerce niche. Product categories like shoes and books are very common and saturated with large sellers who can cut your business profits. Conduct some research on product categories and specialize in one that has an untapped customer base. This can be your ticket to online store success.

Getting Started With Building Online Store

To build your web store ask your web provider for e-commerce tools and templates. This option is low-cost and can greatly simplify web store design reducing your job to merely pointing, clicking and modifying pre-designed templates. These basic web stores come for a small monthly fee and transaction fees for every order.

If you need extensive customization then hire a web specialist. Discuss the available e-commerce services and web store options with your web designer. A specialist can help you to incorporate advanced features such as connecting your inventory database to the online store so that you do not offer out-of-stock products.

Essential Features of an Online Store

Photos

Photos help to sell products. Use multiple views and pictures of different colors and options to minimize shopper queries and maximize impact on customers.

Product Description

Effective item descriptions can considerably improve product sales. For greatest impact, include all important details and answers to possible shopper queries.

Privacy and Security

If you want shoppers to do business with you, then assure them that their private information is secure and will never be misused. Ensure that sensitive data is always encrypted. Additionally, make sure your privacy and security policies are easily visible and clearly defined.

Multiple Payment and Shipping Options

Customers usually prefer variety in payment methods. Open a merchant account to enable customers to pay through credit cards. Integrate it with PayPal, another popular payment method. Provide multiple shipping options to your customers. Tie up with reputed shipping providers to automatically calculate and project shipping costs for products. Make sure you comply with tax laws. If unsure about tax regulations, get in touch with an e-commerce consultant.

Great Customer Service

Excellent customer service is central to the success of your online store. Ensure timely response to product queries, preferably within 24 hours. Online chat is another option you can offer your customers to get in touch with you. To maintain and build your client base, offer discounts and special coupons to customers. Keep your customers updated by asking them to sign up for monthly e-mails on new products and special deals.

Combine the above mentioned strategies with attractive web design and clear navigation to build an excellent reputation and beat the competition.

Article Source: http://www.articlesbase.com/internet-articles/website-design-and-development-tips-on-how-to-get-started-with-ecommerce-and-be-successful-1519281.html

About the Author:
Daljeet Sidhu is at TradeSeam. Read our website design services advice. Compare
web design company quotes. Sellers JOIN to
get leads.

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Web Design Service – Important Steps to Better Security and Safety For Online Business |

December 19th, 2009

Author: Daljeet Sidhu

Internet users are highly concerned about receiving spam mail and becoming vulnerable to identity theft. If you want customers to do business with you through the web, you must assure them that your website is secure and their information safe. Take all necessary steps to ensure website security and information privacy. Develop a clear security and privacy policy to make your website a safe and effective place to do business.

Building a secure website requires multiple levels of security, including physical security of servers and back-up of data, secure access to data, firewalls, and other defense features against hackers.

Important Steps to Better Website Security

1. Select a well-established and reputed hosting service for your website. Seek information regarding the methods they use to ensure security and privacy of data.

2. Check the security and backup features of your web host including the physical server security, safety of your back-up data and back-up power.

3. Keep a watch on unusual activity on your site. For instance, a sudden increase in bandwidth could imply that a hacker has broken into your site and is using it to send spam mail.

4. Hire a professional IT team to test your website security, especially if you require customers to enter sensitive data such as health information, credit card numbers, bank accounts, or other financial data.

5. Support multiple access levels for employees to restrict access to data. Give a password to only those employees who must have it to update and view the information, and ask them to change passwords regularly. Immediately change employee passwords when someone leaves your company.

Privacy

To get your customers to register on your website and do business with your company, assure them their information is safe and that they have nothing to worry. Show them your Privacy Policy and clearly explain what information you will collect from them, where the information will be used and whether it will be made available to other companies. Most customers do not want their information to be shared with other companies. Get a third-party seal of approval for your privacy policy for greatest impact.

Limit the amount of information you ask for during registration. Too many questions will annoy customers and discourage registration. If you want a lot of information, then compensate customers by giving them additional rewards, free samples and reports in return for their time. E-commerce websites should use SSL technology to enhance security of online communications and tasks such as web browsing, e-mailing, e-faxing, instant messaging, and other data transfers.

Spam Mail

Nothing gives bad publicity to your business and degrades your reputation faster than spam mail.

Give your customers the chance to subscribe to e-mail letters and advertisements. Prefer double opt-ins, wherein customers subscribe to letters once on your website and then confirm their subscription through e-mail. Additionally, when you use e-mail marketing to communicate with your customers, remember to comply with the CAN-SPAM ACT, 2003. Under this Act, you must label commercial emails, include ‘opt-out’ messages and the sender’s address in them, and refrain from using any kind of deceptive information and false headers in the emails.

Make your website secure. Put down the details of your privacy policy on the website. These steps will help your prospective customers to build and maintain faith and trust in your business.

Article Source: http://www.articlesbase.com/internet-articles/web-design-service-important-steps-to-better-security-and-safety-for-online-business-1519330.html

About the Author:
Daljeet Sidhu is at TradeSeam. Read our web site design companies advice. Compare web page design quotes. Sellers JOIN lead generation company.

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How Vital is Online Advertising to my Business |

December 18th, 2009

Author: Derek Rogers

It can be difficult for small business owners to make the transition into running successful websites. Developing an online presence takes a lot of work, and it is both similar and different to developing the presence of a traditional offline business. One thing that remains true for both sides of the equation is that proper advertising and promotion is important. For an online business, there are many different methods of advertising that can be used to help you grow and prosper.

One of the most powerful forms of online advertising is PPC or pay-per-click marketing. With this form of advertising you bid in order to get your text ads displayed in the results of the search engines. The more you are willing to spend per click, the higher you will be displayed. The great thing is that you don’t have to pay just to have your ad displayed, which makes PPC different from all forms of traditional media advertising. Instead you only pay when somebody clicks on your ad, hence the name pay-per-click.

The key with a PPC advertising campaign is that you need to have experience in order to be profitable. It’s easy for costs to spiral out of control with PPC because of the bidding process. Therefore a carefully planned strategy is needed that combines effective keyword research, with smart bidding and ad testing and optimisation. That’s why many businesses opt to have their PPC campaigns managed by professionals in the field.

Another powerful form of online advertising isn’t traditional advertising at all. Instead it’s promotional work that you can perform on your own website and on other places on the Internet to help your site get ranked higher in the search engines. This is collectively known as search engine optimisation and it’s probably the most prevalent form of online advertising, even if it isn’t classically a means of advertisement.

SEO entails many different factors, including inclusion of keywords, page names and titles, incoming links to your website and much more. When you perform SEO effectively you can eventually climb up the results for the major search engines. Because of this you will see a huge influx of traffic to your website, and you will greatly enhance your overall profitability and success.

The truth is that online advertising is extremely vital to the success of your business. You have the potential to literally reach out to millions of prospects, and you can do it in an extremely cost effective and efficient manner that doesn’t break your budget. If you don’t participate with any advertising or promotional strategies, your website will get lost in the fold.

There is far too much competition out there today to assume that you can just build a website and people will automatically find it and start visiting it. It’s quite the opposite, you need to actively get your website out to the world. Consider the above advertising strategies and ideas and remember that online advertising is an extremely important piece of the puzzle for your business’s success.

Article Source: http://www.articlesbase.com/marketing-articles/how-vital-is-online-advertising-to-my-business-1515651.html

About the Author:
Derek Rogers is a freelance writer who represents a number of UK businesses. For the very best in Online Advertising Services he recommends Hampshire-based Studio Republic.

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How to Develop an Emarketing Strategy |

December 18th, 2009

Author: Derek Rogers

All small business owners and webmasters want to improve the profitability of their endeavor. In order to accomplish this in the world of online business you need to develop an eMarketing strategy that helps grow your online presence, increase your revenue streams and ultimately get your name out there to more people. Of course there are many different potential strategies as well as several overarching factors to consider before getting started.

The first thing you have to think about when developing an eMarketing strategy is what your goals actually are. Different strategies will produce different results, and therefore it wouldn’t be smart to do anything “just because”. Instead you want to pursue a path that helps you directly reach a goal.

For example, if you are trying to directly increase your sales for the lowest cost possible, a targeted pay-per-click campaign utilising high quality landing pages may be the best route. You will be finding highly targeted consumers that are known to be interested in what you have to offer, and then it’s up to you and your website to close them out.

On the other hand, if you are just trying to grow your presence and increase your status in the community you may be interested in social networking. This will help you grow from a grassroots perspective, reaching out to people and groups that share the same interests and values as your company. If you are trying to entertain or demonstrate, video marketing could be a smart choice, while if you want to inform and build a reputation as a credible source, article marketing could be a great route to go.

This brings up another point as well, which is how much of a budget you have for an eMarketing campaign. PPC advertising will cost you every time someone visits a website, while social networking or other tactics such as SEO can be free if you complete them on your own. There is a whole range of potential costs, so after determining your goals you have to create your budget and then find the strategies that can keep your costs within range while still producing results.

The best eMarketing strategy for any company is going to involve pieces and parts of many different individual tactics. It would be unwise to rely only on one element, because you’ll be limiting your potential as well as limiting the number of people who you reach out to. Therefore, regardless of which strategies may work best for your specific circumstances, combining several of them into one cohesive plan is the best bet.

Remember that when you’re developing an eMarketing strategy that you have to consider what your specific goals are. There are different outlets depending on what you are trying to achieve. You also have to plan around your budget, because different tactics cost vastly different amounts. Some may be free while others could get quite pricey. So develop an eMarketing plan that takes all of these factors into consideration and you’ll help grow your business and your website and reach new heights.

Article Source: http://www.articlesbase.com/marketing-articles/how-to-develop-an-emarketing-strategy-1515673.html

About the Author:
Derek Rogers is a freelance writer who represents a number of UK businesses. For the very best in Emarketing Services he recommends Hampshire-based Studio Republic.

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Is Small Business Web Design Different to Larger Companies? |

December 16th, 2009

Author: Derek Rogers

If you’re ready to develop your own website and online presence, of course you are thinking about getting your own specific needs met. After all, there is an infinite array of options for a website, and you want to end up with an online presence that’s a great representation of your company, what you do and indeed your entire brand. Knowing this, is web design different for small businesses and larger companies?

The answer is a resounding yes, web design is different for small businesses and larger companies. Companies of different sizes are going to have very different needs when it comes to their web design.

A small business may have a website with only a handful of pages, providing basic information and encouraging visitors to call for more information. A large business may have hundreds of pages on their website, and they may have a design that allows for secure online transactions. Of course these are just two potential end results, but the point is that the size and type of company that you run has a major bearing on how your online presence should end up appearing.

You also have to remember that your online presence isn’t that different from any other aspect of your total advertising and marketing plan. Would a small business take on the same media campaign as a large company? Would they advertise in the same ways, promote themselves as being similar or spend the same amount of money to reach a goal? The answer to all of these questions is no, and so it holds that with web design, small companies and larger companies have very different needs and desires, and will go about satisfying them in different ways.

Knowing all of this, when you’re ready to get on board with a web design agency, you want to find a company to work with that has experience working with companies that are like yours. That means companies of the same size and companies that fall into similar industries. Web designers with experience dealing with similar companies will be more familiar with your needs already, and will be more likely to produce an excellent end product.

The web design that you end up choosing will in many ways reflect your business and your status. After all, your website isn’t a standalone project, it’s a piece of your brand, and with the ever-growing importance of the Internet, it’s a large piece of your brand. Therefore you need to be consistent with your approach between offline and online representation and you need to find a web design that meshes with your image.

Without a doubt, there are major differences between small business web design and large company web design. It’s much more than the number of pages you have on your site, it’s the types of online services you provide, the style or image you project with your online presence and more. Find a web designer that works with companies of the same size as yours and you will be more likely to achieve success.

Article Source: http://www.articlesbase.com/internet-articles/is-small-business-web-design-different-to-larger-companies-1515641.html

About the Author:
Derek Rogers is a freelance writer who represents a number of UK businesses. For the very best in professional Web Design he recommends Winchester-based Studio Republic.

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How Important is Web Design? |

December 16th, 2009

Author: Derek Rogers

Many small business owners ask themselves the same question, “just how important is web design for the success of my website and my overall business?” It’s possible that you could find many different answers to this same question and it surely depends on a person’s perspective. However, the truth is that as the world of business shifts more towards the online realm each and every day, the web design of your company continues to grow in importance.

There was a time when you could have any kind of website and it was a positive for your company. This was when the Internet was still developing, and most companies still hadn’t formed an online presence. At this time, all you needed to do was have a basic webpage, and you would be able to reach out to more customers and prospects, hopefully providing some benefits to them along the way.

However, with the prevalence and over-abundance of websites in today’s online marketplace, having a website isn’t good enough on its own. In fact, a website with poor web design can significantly hinder the results you see. It can be a major obstacle in your path towards online success, and it’s one that many small businesses place in their own way inadvertently.

You have probably experienced this firsthand. You perform a search in the search engines, end up on a page that looks bad for one reason or another, and before even checking out the content, you hit the back button and move on to a different website. In the world of online marketing, it’s that easy to lose a potential customer.

A quick glance of the eye is all that you’re going to receive, so you have to make sure that your website looks great and is intuitive to interact with. If it isn’t clean and eye catching, or if people have to struggle to navigate between your pages, then you’ve lost the battle before it even really began.

Now you might be thinking, well as long as my website isn’t terrible I have nothing to worry about then. But that still isn’t true either. A mediocre website, that’s barren and plain perhaps, or does nothing to stand out, might not kill your chances immediately, but it won’t do anything to win anybody over either. When it comes down to building your brand, converting traffic into sales and more, the difference between a successful site and an unsuccessful one is often the quality of the web design.

As you can see, the web design of your website is extremely important. In fact, few things are more important for the success of your online enterprise and your entire company. With poor web design, you will literally scare away all of your visitors before they even have a chance to turn into true prospects and customers. So don’t leave matters up to chance, work with a web design company that will provide you with high quality, that exceeds the expectations of visitors and helps you stand apart from the crowd.

Article Source: http://www.articlesbase.com/internet-articles/how-important-is-web-design-1515816.html

About the Author:
Derek Rogers is a freelance writer who represents a number of UK businesses. For the very best in professional Web Design he recommends Winchester-based Studio Republic.

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One Reason Why Domain Name And Web Hosting Is Important |

December 13th, 2009

Author: Neron Smith

Lots of people are of the view that domain names are not important for their websites. They think there is nothing more important than having an informative website. No doubt, it is important to create a website that delivers your message to your prospective customers, but it is important to mention that people always check few things to evaluate a website. They proceed with a buying decision only after completing this evaluation.

How people evaluate websites?

Many people use different ways to learn more about a Web Hosting. There are many who always pay attention to the URL or the name of a website to form an opinion about its quality. This is one of the big reasons why it is important to choose a domain name after much deliberation. It is so because a simple mistake in this regard will always make you pay through the nose.

Actually, checking URL is something that allows people to learn about your website even before they visit it. The first thing is that if your website URL is rightly chosen, it will be listed in search engine result pages. For instance, if your domain name is based on your target keyword, you will find search engine indexing your website so that people may find it when they search for a specific product. What it means is that domain name will create an impact on a searcher searching for your type of products. So, it is extremely vital for you to make sure your domain name is according to SEO rules.

The other thing is that people evaluate the quality of a website by checking the extension. It means the chances that a visitor spends more time on your website will increase if your extension is .com, .UK, or .EDU. All these extensions hold value, not only in the eyes of people, but in the eyes of search engine spider as well. On the contrary, if you have a website having an extension such as msn.com, earthlink.net, or aol.com, you will not find many people coming to or shopping from your website. It means a free hosting service will have bad impact on your prospective customers and that’s the reason why you should avoid it at all cost.

The fact of the matter is that there is nothing more important than publishing a website with correct domain name and extension. You can always create an informative website and host it on a free hosting service or a commercial ISP, but this will never help the cause. People will be skeptical about shopping from such sites and that will hurt your goal of earning more profit. So, don’t neglect the role of domain name and web hosting in the success of your business otherwise you will find yourself in hot water.

Article Source: http://www.articlesbase.com/internet-articles/one-reason-why-domain-name-and-web-hosting-is-important-1507729.html

About the Author:

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